Business Analytics Platform
First-party website analytics
Visitors, sessions, page views, campaign parameters, demo activity and conversion events can be measured directly on Avantiqo-owned properties.
FROM CLICKS TO BUSINESS OUTCOMES
Measure what happened in the business, not only what happened on the website.
Avantiqo Analytics is being built to connect digital acquisition with the operating and financial result that followed. A campaign is more useful when the business can trace it through the lead, booking, order, stay, invoice, payment or margin it actually produced.
Business Analytics Platform
Campaign attribution
UTM parameters and supported ad-click identifiers can be preserved so acquisition source can be connected to later conversion evidence.
Explore marketing attribution software →Business Analytics Platform
Business outcomes
The goal is to connect digital behavior to leads, bookings, orders, invoices, payments, cost and margin rather than ending the analysis at the click.
Business Analytics Platform
Organization-scoped analytics
Properties and events remain tied to the organization that owns the business context. Shared infrastructure does not mean shared customer visibility.
Business Analytics Platform
Analytics plus Business Partner
Because analytics sits inside the operating environment, management can ask questions about performance and then continue into the underlying business evidence.
Explore AI Business Partner →Business Analytics Platform
From clicks to revenue
Read the practical guide to preserving acquisition identity and connecting campaign activity with leads, bookings, invoices, payments and margin.
Read the guide →Business Analytics Platform
Use Avantiqo on Avantiqo
Avantiqo's own public site is instrumented with first-party analytics so product discovery, demo activity and commercial conversion can be measured using the platform itself.